What you need to know
The articles in this section provide a basic rundown of skills and technology critical in the dentistry field. With subjects ranging from communications to staffing and work/life balance, the answers to your most important questions start right here.
- Communications & Technology
Dentists who wish they could take their practices with them wherever they go can pretty much have things their way. Communication technology continues to spawn mobile gadgets with capabilities that range from simple telephone connection to email, instant messaging, word processing and record keeping.
- Marketing and Advertising
Aside from excellent patient care, an organized marketing strategy is a powerful business builder. In addition to standard methods, such as referrals and the patient grapevine, today's practitioners have a range of sophisticated tools to spread the word about their practices.
- Patient Relations
Dental literature abounds. But aside from a very appropriate emphasis on the practice's technical excellence, most advice boils down to one basic principle: Treat every patient as a valued individual.
- Employment and Training
A successful practice largely relies on happy, well-trained employees. Research has shown that among factors such as profitability, efficient billing and well-organized revenue collections, effective staffing is one of the chief contributors toward excellence.
- Billing and Accounts Receivable
With excellence of patient care the top priority in today's dentistry practices, invoicing and accounts receivable chores often get scant attention. But running financial operations efficiently ties directly to a thriving practice.
- Vendor Relations and Purchasing
The purchase of provisions and equipment is a routine event in a dental practice. But the high price of everything - from office supplies, to furniture, x-ray machines and kitchen gadgets - can drain a smaller operation's resources. Good vendor relations can make the whole process less stressful.
Malpractice coverage, as well as other business related insurances, can take a hefty bite out of a dental practice’s annual revenues. Even so, careful research and professional guidance can ensure you are getting the most comprehensive protection you can afford.
- Work/Life Balance
Burnout can lead to a multitude of problems, including chronic fatigue, volatile emotions and depression, as well as susceptibility to physical ailments. Still, a few simple measures will help you avoid the situation.
- Temporary Practice Coverage
Every dental professional needs time away from the practice. Fortunately, locum tenens agencies can provide reliable, trained staff to fill in wherever needed.
- Social Media Best Practices & Applications
Any medical professional building a practice should utilize the best tools for marketing and communications at their disposal, and dentists are no different. Social media tools provide a range of options for enhancing a professional brand, establishing one's expertise in their field and increasing visibility to potential clients.
- Best Social Media Practices for the Dental Industry - As healthcare professionals, dentists are learning that proper application of social media tools can build their practices and improve patient service.
- Best Social Media Applications for the Dental Industry - Incorporate general social media tools into your overall marketing mix, but include niche apps in your strategy as well.